Facebook Home Ad Encourages Phone Use During Family Dinners
Facebook Home can make spending time in your real home a little less boring — at least that’s the suggestion in a new ad for the product.
Facebook’s latest video for Home shows a young woman checking her friends’ status updates on her phone to escape the “dull” conversation her family is having at the dinner table. Each update she sees on the phone comes to life around her — one friend pounds away at the drums in the corner of the room, another group of friends have a snowball fight around the table — drowning out the real-world conversation in the process.
The social network has used this formula in several ads now to promote Home, an Android launcher that centers the smartphone experience around friends rather than apps. In one video, an airline passenger checks Home to entertain himself while waiting for takeoff; in another video, a Facebook employee turns to Home to drown out the sound of his boss Mark Zuckerberg talking.
While the videos are clearly intended to be a bit tongue-in-cheek, some have started to question whether Facebook should be encouraging people to use their phones in situations where it would be considered inappropriate, like during an office meeting or a family dinner. The dinner ad in particular received some harsh words from a writer at Forbes. “This ad simply showed someone blowing off her real-world relatives for her more exciting friends doing more exciting things,” he said. “In other words, Facebook Home makes it a whole lot easier to be rude to your family and in-the-flesh friends.”
Do you think Facebook is setting a bad example with these ads, or are people just making a fuss about nothing? Share in the comments.
Image courtesy of YouTube, theofficialfacebook
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