Need Find Know

Ads Vs Reality: 20+ Hilarious Examples Of False Advertising

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Life is all about managing expectations – or managing the expectations of others. So when the marketers promise more than they deliver, we feel betrayed. How can we fight that? By revealing their lies to the public. Bored Panda put together this list of false advertising to show you, dear Pandas, that it’s all for […]

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Jay-Z Stays Charged in New Ad for Duracell Powermat

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Jay-Z stars in a new online ad spot for Duracell Powermat’s line of wireless chargers, which shows the benefits of having a fully charged device throughout the course of a day in New York City. In January, the musician/mogul/sports-team owner signed to be a spokesman for Duracell Powermat, as well as an investor in the […]

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What Agencies Can Learn From a Superstar Startup

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What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group approved campaign, but even the best-laid plans can always lead to anticlimactic (or even disappointing) results. But common media logic indicates that to make a major impact with an audience, […]

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How to Develop Your Digital Strategy

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Macala Wright is the head of digital innovation and strategy at Group Partners. She’s been featured in The New York Times, San Francisco Chronicle, Los Angeles Times, and Bloomberg Businessweek. You can follow her @Macala or email her at macala.wright@grouppartners.net. Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused […]

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Allrecipes.com to Launch Print Magazine

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While much of the magazine industry is shifting resources from print to digital, recipe website Allrecipes.com, which was acquired by magazine publisher Meredith Corporation a year and a half ago, is investing in print instead. Meredith announced Monday that Allrecipes is preparing to launch a print edition, the first issue of which will hit newsstands […]

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Diet Coke: No, Our Ads Aren’t Drug References

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Image: Patrick Fallon/Bloomberg Diet Coke’s new ad campaign, which features the tagline “you’re on,” is drawing criticism for appearing to reference drugs. But the company dismisses such talk. “Diet Coke in no way endorses or supports the use of any illegal substance,” a statement from the company reads. Instead, “you’re on” is meant to remind […]

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