Need Find Know

Jay-Z Stays Charged in New Ad for Duracell Powermat

Jay-Z stars in a new online ad spot for Duracell Powermat’s line of wireless chargers, which shows the benefits of having a fully charged device throughout the course of a day in New York City. In January, the musician/mogul/sports-team owner signed to be a spokesman for Duracell Powermat, as well as an investor in the […]

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What Agencies Can Learn From a Superstar Startup

What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group approved campaign, but even the best-laid plans can always lead to anticlimactic (or even disappointing) results. But common media logic indicates that to make a major impact with an audience, […]

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YouTube’s 20 Most-Shared Ads in October

YouTube’s 20 Most Shared Ads in October 1. Coke Zero – Unlock the 007 in you. You have 70 seconds In an imaginative and hilarious as, Coca-Cola and its brand Coke Zero challenged unsuspecting train passengers to become James Bond for 70 seconds, dodging obstacles and beautiful women to earn free tickets to watch Skyfall. […]

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How to Develop Your Digital Strategy

Macala Wright is the head of digital innovation and strategy at Group Partners. She’s been featured in The New York Times, San Francisco Chronicle, Los Angeles Times, and Bloomberg Businessweek. You can follow her @Macala or email her at macala.wright@grouppartners.net. Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused […]

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Allrecipes.com to Launch Print Magazine

While much of the magazine industry is shifting resources from print to digital, recipe website Allrecipes.com, which was acquired by magazine publisher Meredith Corporation a year and a half ago, is investing in print instead. Meredith announced Monday that Allrecipes is preparing to launch a print edition, the first issue of which will hit newsstands […]

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Facebook Home Ad Encourages Phone Use During Family Dinners

Facebook Home can make spending time in your real home a little less boring — at least that’s the suggestion in a new ad for the product. Facebook’s latest video for Home shows a young woman checking her friends’ status updates on her phone to escape the “dull” conversation her family is having at the […]

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Diet Coke: No, Our Ads Aren’t Drug References

Image: Patrick Fallon/Bloomberg Diet Coke’s new ad campaign, which features the tagline “you’re on,” is drawing criticism for appearing to reference drugs. But the company dismisses such talk. “Diet Coke in no way endorses or supports the use of any illegal substance,” a statement from the company reads. Instead, “you’re on” is meant to remind […]

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Hooray! For This Ames, Iowa, Tourism Video

That’s it, we’ve settled the debate of where to spend summer vacay: Ames, Iowa. The city — more specifically, the Office of the Provost for Iowa State University — has produced a, shall we say, zany tourism ad for the lovely town, touting its award-winning water and awesome schools. And the video is just — […]

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