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For Marketers, ‘One-Size-Fits-All’ Doesn’t Fit in Latin America

Image: iStockphoto, mr_wilke The world’s biggest brand marketers are seizing the opportunities that LatAm presents as a booming and emerging digital market, but many of them make the mistake of taking a one-size-fits-all approach to the entire region. Effectively scaling a brand in LatAm requires — at a minimum — a critical understanding of cultural […]

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