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62 Digital Resources You May Have Missed

Wow, is the week over already? It seems like only yesterday we were upgrading our iPhone software to iOS 6. Perhaps you skipped the update altogether, and decided to camp out and get yourself a shiny new iPhone 5. Or maybe you just spent the week playing video games in your underwear, and watching reruns […]

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40 Digital Media Resources You May Have Missed

If you’re anything like McKayla Maroney, the Olympics and all subsequent memes are losing their luster. Looking for digital refuge from the Games? We’ve got you covered. Mashable has rounded up this week’s top digital media resources to offer you respite from the Olympic flurry. Editor’s Picks Only 9% of Wikipedia Editors Are Women [INFOGRAPHIC]While […]

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Jay-Z Stays Charged in New Ad for Duracell Powermat

Jay-Z stars in a new online ad spot for Duracell Powermat’s line of wireless chargers, which shows the benefits of having a fully charged device throughout the course of a day in New York City. In January, the musician/mogul/sports-team owner signed to be a spokesman for Duracell Powermat, as well as an investor in the […]

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What Agencies Can Learn From a Superstar Startup

What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group approved campaign, but even the best-laid plans can always lead to anticlimactic (or even disappointing) results. But common media logic indicates that to make a major impact with an audience, […]

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How to Develop Your Digital Strategy

Macala Wright is the head of digital innovation and strategy at Group Partners. She’s been featured in The New York Times, San Francisco Chronicle, Los Angeles Times, and Bloomberg Businessweek. You can follow her @Macala or email her at macala.wright@grouppartners.net. Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused […]

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5 Essential Topics Every Email Marketer Should Understand

Image: Mashable composite. iStockphoto, FrankRamspott, RoyKonitzer Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing […]

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YouTube’s 20 Most-Shared Ads in October

YouTube’s 20 Most Shared Ads in October 1. Coke Zero – Unlock the 007 in you. You have 70 seconds In an imaginative and hilarious as, Coca-Cola and its brand Coke Zero challenged unsuspecting train passengers to become James Bond for 70 seconds, dodging obstacles and beautiful women to earn free tickets to watch Skyfall. […]

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