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Ads Vs Reality: 20+ Hilarious Examples Of False Advertising

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Life is all about managing expectations – or managing the expectations of others. So when the marketers promise more than they deliver, we feel betrayed. How can we fight that? By revealing their lies to the public. Bored Panda put together this list of false advertising to show you, dear Pandas, that it’s all for […]

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62 Digital Resources You May Have Missed

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Wow, is the week over already? It seems like only yesterday we were upgrading our iPhone software to iOS 6. Perhaps you skipped the update altogether, and decided to camp out and get yourself a shiny new iPhone 5. Or maybe you just spent the week playing video games in your underwear, and watching reruns […]

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40 Digital Media Resources You May Have Missed

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If you’re anything like McKayla Maroney, the Olympics and all subsequent memes are losing their luster. Looking for digital refuge from the Games? We’ve got you covered. Mashable has rounded up this week’s top digital media resources to offer you respite from the Olympic flurry. Editor’s Picks Only 9% of Wikipedia Editors Are Women [INFOGRAPHIC]While […]

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Jay-Z Stays Charged in New Ad for Duracell Powermat

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Jay-Z stars in a new online ad spot for Duracell Powermat’s line of wireless chargers, which shows the benefits of having a fully charged device throughout the course of a day in New York City. In January, the musician/mogul/sports-team owner signed to be a spokesman for Duracell Powermat, as well as an investor in the […]

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What Agencies Can Learn From a Superstar Startup

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What does it take to make a marketing hit? Sure, you can spend hundreds of thousands of dollars to coordinate a perfectly engineered and focus-group approved campaign, but even the best-laid plans can always lead to anticlimactic (or even disappointing) results. But common media logic indicates that to make a major impact with an audience, […]

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5 Essential Topics Every Email Marketer Should Understand

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Image: Mashable composite. iStockphoto, FrankRamspott, RoyKonitzer Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing […]

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Meet The Network Of Guys Making Thousands Of Dollars Tweeting As “Common White Girls”

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The Twitter illuminati that made “Alex From Target” an overnight sensation can drive millions of clicks with a simple retweet. View this image › Design by Chris Ritter / BuzzFeed, original photo by Justin Hanson Cameron Asa is a 21-year-old communications major at the University of Tennessee. He’s also the owner of Tweet Like A […]

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How to Develop Your Digital Strategy

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Macala Wright is the head of digital innovation and strategy at Group Partners. She’s been featured in The New York Times, San Francisco Chronicle, Los Angeles Times, and Bloomberg Businessweek. You can follow her @Macala or email her at macala.wright@grouppartners.net. Constructing digital strategies on behalf of clients makes one thing clear: Clients are often confused […]

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For Marketers, ‘One-Size-Fits-All’ Doesn’t Fit in Latin America

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Image: iStockphoto, mr_wilke The world’s biggest brand marketers are seizing the opportunities that LatAm presents as a booming and emerging digital market, but many of them make the mistake of taking a one-size-fits-all approach to the entire region. Effectively scaling a brand in LatAm requires — at a minimum — a critical understanding of cultural […]

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Diet Coke: No, Our Ads Aren’t Drug References

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Image: Patrick Fallon/Bloomberg Diet Coke’s new ad campaign, which features the tagline “you’re on,” is drawing criticism for appearing to reference drugs. But the company dismisses such talk. “Diet Coke in no way endorses or supports the use of any illegal substance,” a statement from the company reads. Instead, “you’re on” is meant to remind […]

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Google Chrome Goes After Marketers With New ‘Do Not Track’ Feature

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If you use Google Chrome and don’t want your online behavior tracked by marketers, today’s your lucky day. Chrome, currently the world’s most popular browser, just got an update with the much-requested “Do Not Track” feature — which Google promised it would release earlier this year. Do Not Track is an increasingly widespread option. (Twitter […]

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3 Top Female Founders Answer Your Questions About Startup Life

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Over the past three weeks, we’ve shed light on America’s 8.3 million women-owned businesses, spurred by American Express OPEN‘s recent report, The State of Women-Owned Businesses. In our Female Founders Series, we’ve spoken with prominent female founders about their influences, their ambitions and the challenges they’ve faced, in hopes of helping other aspiring female founders […]

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The Impact of U.S. Privacy Laws on Enterprise Marketing

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David White is an attorney and director in the information management services practice group of AlixPartners. He is also a faculty member of the Compliance, Governance and Oversight Counsel. Many CMOs see social networks and mobile apps as the new grail of marketing, a golden ticket to fostering customer engagement. Whether or not this proves […]

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