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Why Dez Bryant Signing With Roc Nation Is Bad News For The Cowboys

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Still in its infancy, Jay Z’s Roc Nation Sports has emerged into relevance as a threat to the elite agency tycoons entrenched in the sports management industry.

The passion project commenced in 2013 with the signing of then-New York Yankee and All-Star second baseman Robinson Canó. In the ensuing offseason, Roc Nation saw its first client ink a 10-year $240 million contract with the Seattle Mariners.

Since 2013, Roc Nation Sports has earned the right to represent these other notable athletes:

Reigning NBA MVP Kevin Durant

Former Cy Young award winner C.C. Sabathia

Lions Defensive Lineman Ndamukong Suh

Red Sox Slugger Yoenis Cespedes

NY Giants WR Victor Cruz

Sunday, the Roc added Cowboys star wide receiver Dez Bryant. The significance of the signing goes far beyond the surface. Dez is in the final year of his $11.8 million rookie contract and has already suggested that he’s willing to restructure a new deal during the season “if it’s right.”

According to several reports, the Cowboys’ one-man managing mogul, Jerry Jones, may be “reluctant” to negotiate a deal with Roc Nation. In theory, such would minimize Bryant’s likelihood of attaining the longevity he will seek.

Bryant, the former Oklahoma State All-American, was formerly represented by Drew Rosenhaus, as well as Eugene Parker.

The 25-year-old star explained why he made the switch:

I come from dirt, point-blank period. Every day I’m writing my story and it’s getting better. I feel like that was the best choice for me. They can help me get to where I want to be.

In the most likely of circumstances, the Cowboys would apply the apoplectic franchise tag to Bryant. Such a move would leverage the salaries of the top wide receivers against him on a yearly basis without the security or commitment of a long-term deal.

Jerry knows the group will be seeking top dollar as Jay Z’s reputation as a hard-nosed, overachieving super agent is already beginning to precede him.

There are many suitors for pro athletes seeking viable full-service sports management, but Roc Nation is different. So long as the fundamental premise of adequate representation remains constant, Roc Nation will continue to materialize in relevance.

Bryant offers a unique, fresh perspective to obtain optimal representation:

I feel like it fits me. It fits what I’m trying to do, what I’m trying to accomplish in life. I want to be the best that I can possibly be. It ain’t about a contract. It’s about me branding myself and being an icon.

The era of concentrated talent is among us, and new cliques with old principles are blurring the division of genres. Popular culture has collapsed the boundaries.

As Jay Z’s legacy and fame continue to trickle into the realm of sports, do count on Roc Nation to grow exponentially and impact the direction of sports management substantially moving forward.

Top Photo Courtesy: Instagram

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